Q As a heads up, we have both M11A1 & M11A2 due in 2 days! We are working from the McDonalds Corporation Harvard Business Review Article, FYI, so all of our analysis will be for McDonalds. for M11A1 we must: • Perform an external environmental analysis of the: o Macro-level environment (PESTEL analysis). o Industry environment (e.g., Porter’s five forces). o Competitive environment. • Perform an internal analysis of the firm using the resource-based view: o What are the firm’s resources, capabilities, and competencies? o Does the firm possess valuable, rare, costly to imitate resources, and is it organized to capture value from those resources (VRIO analysis)? o What is the firm’s value chain? for M11A2 we must: • Analyze the firm’s current business-level and corporate-level strategies: o Business-level strategy (product market positioning). o Corporate-level strategy (diversification). o International strategy (geographic scope and mode of entry). o How are these strategies being implemented? • Analyze the firm’s performance: o Use both financial and market-based measures. o How does the firm compare to its competitors as well as the industry average? o What trends are evident over the past three to five years? o Consider the perspectives of multiple stakeholders (internal and external). o Does the firm possess a competitive advantage? If so, can it be sustained?